Foresyte Media
How ready are you to turn events into qualified meetings?
Trade shows and conferences cost real time and money. This benchmark checks whether your process before, during and after each event is built to secure meetings, or whether strong conversations keep slipping through the cracks.
Free. 13 questions. About 3 minutes.
Event readiness
MediumBefore the event
During the event
After the event
Fix first: Follow-up after the event
The habits that decide your event pipeline.
Most founders invest heavily in events, then lean on last-minute networking and inconsistent follow-up. The benchmark checks the practical behaviours that turn activity into booked meetings, so you can see where your process is thin.
Pre-event targeting
Whether you build a target list of priority people and companies before each event, and set a clear goal for the meetings you want.
Advance outreach
Whether you reach out before the event to start conversations and book time, rather than hoping to catch people on the floor.
Positioning and live qualification
Whether you can explain what you do in a way that sparks interest fast, then ask the questions that reveal a real fit.
Note capture and next steps
Whether you capture useful notes in the moment and lock in a clear next step before each conversation ends.
Follow-up discipline
Whether you follow up within 48 hours, keep promising contacts from slipping through a reliable system, and nurture strong leads over time.
A clear read on your readiness, before your next event.
- 1
Answer 13 quick questions
Ten scored diagnostics on your event behaviours, plus three questions about where you want to improve.
- 2
See your readiness instantly
Your readiness level, then a read across your before, during and after-event habits.
- 3
Get your next steps
The area to fix first, so your next event books more qualified meetings.
Built by Emmelie Forsyth, founder of Foresyte Media.
Emmelie founded Foresyte Media, a growth consultancy that blends technology with human insight to help ambitious brands grow. She works with founders across AdTech, creative production and wellness.
She built this benchmark from the patterns she sees again and again: strong teams invest in events, then lose warm conversations to inconsistent follow-up. It checks the habits that turn event activity into booked meetings.
Trusted by the people who have worked with her.
Emmelie brings contagious energy and genuine optimism to every room. She is a real team player who drives momentum and pulls people into creative collaboration.
Emmelie exceeded expectations and accelerated our growth. She used her network strategically, trusted her market intuition, and opened doors at major industry events that turned into high quality opportunities.
Thorough, thoughtful, and fully committed, Emmelie always delivers. She strengthened our growth and business intelligence, and brings sales, digital, and project management strengths together.
Before you benchmark
See how ready you are to book more qualified meetings.
A few minutes now can stop strong conversations falling through the cracks at your next event.
Free. 13 questions. About 3 minutes.
